New case study from Arrival Projects! Tour operators face incredible challenges reaching the right target audience and standing out from competition, especially when trying to attract new, international visitors.

Brom Africa was no different, and while the tour operator had a solid product and great vision, they needed support with positioning, messaging, website, and marketing assets to increase international visitors and students for their educational, culture, and safari programs.

Just so we’re clear, hotels are drowning in traveltech pitches. 

If you want to sell to hotels, you need to cut through the noise. That means ditching the jargon and showing real value. You're not just another vendor hawking a fancy dashboard. 

Here are real tips for getting hotels to not only notice you but actually buy in to your tech.

Forbes recently interviewed Benjamin Rhatigan, Co-Founder and Strategy Director of Arrival Projects, for an article that analyzed the increase in inbound United States tourism to Spain, what visitors are spending on, where they’re going in the country, and why it’s imperative to craft a compelling narrative in the destination marketing and place branding spaces.

There’s an important element that can make or break an investment decision for traveltech companies: how your pitch, presentation, and other brand elements present your story.

Your brand is far more than a logo or catchy tagline— it’s a strategic asset that tells a compelling, coherent story about your company’s future. 

Investors invest in businesses that differentiate themselves, create customer loyalty, and scale effectively. This is where branding and storytelling play crucial roles and why it’s important your pitch deck and other investment assets reflect them.

Travel tech, hospitality tech, destination tech —  playgrounds for those who love to blend innovation with the human passion for exploration. 

These industries buzz with both established players and startups promising to improve operations, optimize user experience, and make traveling easier, cheaper, and more enjoyable. 

But here’s the issue: when it comes to spending on marketing, especially brand-building, the leadership teams in these sectors often tighten purse strings or discard brand altogether. 

But whatever has branding done to deserve such cold treatment?!

Fun fact: the luxury hotel and resort sector has new properties popping up like weeds, especially in near-saturated markets like Mallorca, New York, and Japan but also in newer markets like Saudi Arabia and other parts of Asia.

This is great for visitors who now have more choice than ever about where to stay… but panic-inducing for hotel brand managers, in-house PR, marketers, and others charged with differentiating from competitors.

So how do you craft a brand strategy that differentiates your luxury hotel or resort from the shiny new neighbors down the block?

Many organizations know, in the abstract, that their brands are important, but brand is often left by the wayside, overpowered by seemingly more priority activities like marketing or sales. 

What some marketers seem to forget is that a good brand will supercharge your marketing and sales efforts—giving you a strong foundation to build your messaging on, making your brand visually consistent and easily recognizable, and allowing the right people to identify with what you’re selling. 

Every place, be it a city, a tourist destination, a hotel, or simply a space where people gather, has its residents, visitors, special features, politics, cultural inflections and other nuances that give it a unique context.

Arrival Projects’ job is to help transform those nuances into a consolidated brand identity through placebranding exercises, positioning the place to speak to the audiences who deserve to hear it most.

Welcome to Arrival Projects! We’re a new brand strategy agency supported by an ecosystem of designers, photographers, copywriters, digital team and others. Our founders are childhood friends whose shared passion for travel and extensive experience in business consulting, brand strategy, marketing, and content creation have shaped our unique approach to developing brands that matter. Come check us out.