Hawaii Green Growth

Hawaii Green Growth (HGG) is a destination management organization dedicated to promoting green and sustainable growth in Hawai‘i and other island communities. As a United Nations Local2030 hub, HGG had a unique opportunity to position as the first island and Pacific Hub committed to advancing economic, social, and environmental priorities for island communities.

The organization had an additional challenge of uniting and communicating to multiple disparate stakeholders and managing complex brand architecture challenges related to the various participant organizations in a public-private partnership model.

For HGG, Arrival Projects hosted a half-day brand strategy workshop for the senior executive team, centered on refining the organization’s brand positioning and messaging, go to market strategy, key program and service definitions and community outreach initiatives.