Branding For Traveltech Matters Now More Than Ever

Travel tech, hospitality tech, destination tech —  playgrounds for those who love to blend innovation with the human passion for exploration. 

These industries buzz with both established players and startups promising to improve operations, optimize user experience, and make traveling easier, cheaper, and more enjoyable. 

But here’s the issue: when it comes to spending on marketing, especially brand-building, the leadership teams in these sectors often tighten purse strings or discard brand altogether. 

But whatever has branding done to deserve such cold treatment?!