Luxury Hotel Brand Strategy: How to Differentiate From the Hotel Next Door

Fun fact: the luxury hotel and resort sector has new properties popping up like weeds, especially in near-saturated markets like Mallorca, New York, and Japan but also in newer markets like Saudi Arabia and other parts of Asia.

This is great for visitors who now have more choice than ever about where to stay… but panic-inducing for hotel brand managers, in-house PR, marketers, and others charged with differentiating from competitors.

So how do you craft a brand strategy that differentiates your luxury hotel or resort from the shiny new neighbors down the block?