Travel tech, hospitality tech, destination tech —  playgrounds for those who love to blend innovation with the human passion for exploration. 

These industries buzz with both established players and startups promising to improve operations, optimize user experience, and make traveling easier, cheaper, and more enjoyable. 

But here’s the issue: when it comes to spending on marketing, especially brand-building, the leadership teams in these sectors often tighten purse strings or discard brand altogether. 

But whatever has branding done to deserve such cold treatment?!

Fun fact: the luxury hotel and resort sector has new properties popping up like weeds, especially in near-saturated markets like Mallorca, New York, and Japan but also in newer markets like Saudi Arabia and other parts of Asia.

This is great for visitors who now have more choice than ever about where to stay… but panic-inducing for hotel brand managers, in-house PR, marketers, and others charged with differentiating from competitors.

So how do you craft a brand strategy that differentiates your luxury hotel or resort from the shiny new neighbors down the block?