Hostelle

Hostelle is the first all-female hostel chain in London, Amsterdam, and Barcelona. The spaces are modern and welcoming, with bright, positive colors that reflect the brand expression of safety and inclusivity.

Arrival Projects supported Hostelle in its expansion and go-to-market strategies for new markets, in particular optimal marketing mix and messaging. The brand was forced to pivot during the pandemic and subsequently needed to chart a more steady marketing course to take advantage of growth and new opportunities after 2020.